HACE™ > Business of the Arts Workshops
Thursday-Sunday, November 10-13, 2011 at the Brampton Golf Club
The HACE™ Business of the Arts Workshops, have annually attracted not only top level experts as presenters but also special quests i.e. Derek Wicks (international visual artist); Amy Sky and Marc Jordan, Ric Emmett, Suzie MacNeil, Ian Thomas (song writers, performers); Murray McLaughlan (song writer, performer, poet and visual artist); Evelyn Hart (ballerina) and Dale O'Hara (author).
We typically offer 12 workshops/sessions. Some workshops/sessions, which have been offered, are Turning your Talent into a Business; An Introduction To Publicity; Copyright Law; SOCAN; Taxation Tips; Marketing; Liability Insurance; Writing a Business Plan for Your Arts Business; and many more. Survey comments from participants are solicited to analyze what workshops would be recommended again and to obtain suggestions on future workshops. It is becaus of the surveys, we started the HACE™ Mini-Series workshops.
There have been over 1000 registered participants, since the workshops have been established. We have been able to accommodate 300 participants per weekend. Because our membership includes visual, performing, literary, media and heritage disciplines, the workshop participants come from a wide range of artists. Our hospitality room serves not only as a registration room but it is very successful for networking. Once a workshop is finished, participants love to stay and chat and exchange information.
The HACE™ Business of the Arts Workshops are available to Brampton residents. See below for the most recent workshop list and description.
Workshops at a Glance:
*All sessions are 75 minutes in length unless noted.
Click here for the workshops registration form
Workshop Presenters & Course Outlines
HACE™ Conference 2011
Workshop A
Facebook Fearlessness! - Use Facebook to Build Your Online Presence Overview
Overview - Ever wondered how you could share your art and ideas with over 800 million people? One word, two syllables - Facebook. In today's world, one of the fastest and easiest ways to promote yourself and your work is to utilize the far reaching scope of the Internet and social media sites. But not everyone is as tech savvy as they would like to be and this fear of entering the realm of social media has caused many to miss opportunities to network and build connections with their audience. This session will review how you can use one of these sites, Facebook, to build your on-line presence, to connect with your audience, and to take advantage of online word-of-mouth. Learn the pro's and con's of using Facebook, general social media etiquette, and ways to promote your work to the widest audience.
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Workshop B
SOCAN for Music Creators
Overview - SOCAN is the Canadian copyright collective that administers the performing rights of more than 100,000 composer, author and music publisher members by licensing the use of their music in Canada. We collect license fees on their behalf and distribute royalties to them.
As a collective for the performing rights of our members - the creators and publishers of music - we make sure they get paid for the public performance and communication to the public of their music. We do that by collecting license fees, as set by the Copyright Board of Canada, from anyone playing or broadcasting live or recorded music.
SOCAN and Songwriting Revenue Streams :
- What SOCAN does, and why
- Role of copyright in our business
- Why your music has value
- How members get paid
- Publishing, Neighbouring Rights
- How one becomes a member
Rodney Murphy is the Education and Outreach Manager for SOCAN - the Society of Composers, Authors and Music Publishers of Canada. He spends most of his time attending shows, seminars, and industry events providing member education and public speaking on behalf of SOCAN. He is based in Toronto, ON.
Prior to his current role at SOCAN, Rodney spent 5 years managing the catalogues and performance royalties of SOCAN’s highest earning Country, Rock and Pop members. In this role, Rodney ensured that all SOCAN revenue streams such as concert, radio, TV and foreign performances and earnings had been maximized and distributed.
Before joining SOCAN, Rodney worked for CKCU FM, Sony Music Canada and BBC Radio One in the UK. In 2005, Rodney completed his Master’s Degree in Communications and Media Studies, focusing on the meaning, identity and political economy of popular music culture. Rodney’s Master’s Thesis on “Britpop” continues to collect dust on his record shelf, wedged between his duplicate copy of Never Mind the Bollocks and Music from Big Pink.
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Workshop C
How to turn Your Talent into a Business
Overview - No doubt your talent means you can produce beautiful works. But this is just the “operations” of a business; what about marketing, selling, administration, and financial management of a business? Learn the full scope of owning a small business in this 90 minute seminar that looks at what it takes to start and run a profitable venture. Topics included: Developing a Business Model, Market Research, Financing Your Business, Business Registration & Forms of Ownership, Record Keeping, Licensing, HST, Insurance, & Hiring Staff and more.
Cassandra Baccardax was born and raised in Halifax, Nova Scotia, where she attended Dalhousie University and completed her Bachelor of Commerce with a major in Marketing. Moving to the GTA in 1988, Cassandra then spent eight years on the management team of a regional shopping centre, working with start-up retailers. She has an entrepreneurial spirit and has operated successful small businesses in the past, one a franchise and one home-based. Cassandra joined the Brampton Small Business Enterprise Centre in August of 2000 and continues to enjoy the training and coaching of entrepreneurs. Cassandra has obtained her Certificate in Economic Development in 2007, and a Masters Certificate in Municipal Leadership in 2009. In 2011, Cassandra is proudly chairing the City of Brampton Employee’s United Way Campaign.
Cassandra has two creative teens who provide inspiration and humour to her life with their music, theatre, and radio show productions. Her husband of 22 years is very patient of her often-impulsive projects, including incessant photography, gardening and recently, the launch of a part-time direct sales business. Silpada Designs Jewellery is an interesting experiment in business-consultant-turned-business-owner!
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Workshop D
Practical Legal Issues for Musicians in 2011
Overview – Music lawyer Jason Klein provides an introduction to the business and legal issues that affect artists building careers in the modern music business. This will include a discussion of typical contractual relationships, the protection of intellectual property (copyright and trademarks), and pointers and pitfalls in dealing with managers, labels, publishers, producers and others.
Jason Klein is a founding member and partner in the Toronto entertainment and media law firm, Taylor Mitsopulos Klein Oballa LLP (TMKO). Jason practices in the areas of music, entertainment, media, intellectual property and corporate/commercial law. Jason represents a diverse range of clients, ranging from recording artists, songwriters, managers and producers, to record labels, publishers, broadcasters and digital
music service providers. TMKO’s artist roster includes Drake, Nelly Furtado, The Canadian Tenors, Sum 41, Neverest, City and Colour, Bedouin Soundclash, Alexisonfire, Billy Talent and Lights. An accomplished pianist, Jason graduated from York University with Music degree in 1996. He gained industry experience working at The Society of Composers, Authors and Music Publishers of Canada (SOCAN) and Warner Music Canada, prior to completing his law degree at The University of Western Ontario in 1999. Jason has taught Entertainment Law at the University of Western Ontario Law School, was an original co-author of the Music Law chapter of Entertainment Law in Canada (Butterworths Canada), and has written music business and legal articles for Canadian Musician magazine
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Workshop E
Creating a Start-up Financial Plan
Overview - Are you afraid to tackle the financial section of your business plan? Do phrases like “gross margin” and “profit and loss statement” make you feel squeamish? Unsure how to price your service or estimate your first year’s sales? Join this new 90 minute for first time business owners where we take you step-by-step through your start up budget as well as first year cash flow projections and income statement. By the end of the seminar, you’ll be confident and excited about crunching your numbers and discovering your profit potential!
Cassandra Baccardax was born and raised in Halifax, Nova Scotia, where she attended Dalhousie University and completed her Bachelor of Commerce with a major in Marketing. Moving to the GTA in 1988, Cassandra then spent eight years on the management team of a regional shopping centre, working with start-up retailers. She has an entrepreneurial spirit and has operated successful small businesses in the past, one a franchise and one home-based. Cassandra joined the Brampton Small Business Enterprise Centre in August of 2000 and continues to enjoy the training and coaching of entrepreneurs. Cassandra has obtained her Certificate in Economic Development in 2007, and a Masters Certificate in Municipal Leadership in 2009. In 2011, Cassandra is proudly chairing the City of Brampton Employee’s United Way Campaign.
Cassandra has two creative teens who provide inspiration and humour to her life with their music, theatre, and radio show productions. Her husband of 22 years is very patient of her often-impulsive projects, including incessant photography, gardening and recently, the launch of a part-time direct sales business. Silpada Designs Jewellery is an interesting experiment in business-consultant-turned-business-owner!
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Workshop F
Cindy Church - A musical journey
Overview – Cindy shares her experiences of living her life as a Canadian artist: her solo career as well as life as a collaborator.
Cindy Church Originally from Bible Hill, Nova Scotia, Cindy spent her formative musical years in western Canada, making her first recordings with the Great Western Orchestra, touring and recording with Ian Tyson and embarking on a solo career. Her three solo albums (Love on the Range, Just a Little Rain and Cindy Church) all include some of her own songs and her friendship with Sylvia Tyson helped lead to the formation of Quartette with Sylvia, Caitlin Hanford, and the late Colleen Peterson and later Gwen Swick. A superb singer with a distinctive voice and a technique she uses only to illuminate the lyric, Cindy invests the songs she performs with warmth, charm and feeling.
Now living in Toronto, she has not only acquired a national reputation as one of the best singers in the country, but an international one as well. She has toured extensively with "The Nearness of You", a Tribute to the Music of Hoagy Carmichael", along with pianist/composer Joe Sealy and bassist George Koller. Currently, she is touring with "Lunch at Allen's", a collaborative venture with Murray McLaughlin, Ian Thomas and Marc Jordan. After eight years together they are currently touring in support of their third CD "More Lunch at Allen's".
She is also a member of Rankin, Church and Crowe with Susan Crowe and Raylene Rankin. Their self-titled CD "Live at Alderney Landing" has received much critical acclaim and they toured western Canada in October, 2011.
She is currently working on her 4th solo CD “Sad Songs Make Me Happy", due to be released in spring of 2012.
Cindy has been nominated for two Juno Awards and has also been nominated for awards by the Canadian Country Music Association.
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Workshop G
Go Global: It’s Easy as Etsy
Overview - Learn how selling online without a website can be easy, fun and profitable. Etsy is an online powerhouse for selling All Things Handmade, as well as vintage items and craft supplies. Learn how to start your own shop, take professional photos, and get paid safely and securely through Paypal. As well find out how to get and keep %100 feedback from your customers to help your business’s reputation grow. We’ll also have an interactive brainstorming session designed to help you ‘tag’ your items so your target market can find you online. Also learn how to make connections, and continue learning through Etsy newsletters designed to help your business. This is your one stop Etsy shop workshop.
Rickson Salkeld lives as a full time, independent jewellery artist selling the majority of her work online with Etsy. She is passionate about creating high quality, unique creations in precious metals and gemstones. Her BA from OCAD University helped her to become a professional jewellery designer, while her Masters from the Birmingham school of Jewellery in the UK furthered her interest in Art jewellery.
Rickson brings a high level of passion to her field creating all of her own jewellery, and handling her own marketing and photography. Also, she has been invited to lecture at several Universities on the subject of online marketing. Teaching lost wax casting at a studio downtown is another passion of hers. Rickson is active in local arts communities and participates in many craft markets, art shows, and sales. She has sold and exhibited internationally and has works published in numerous books.
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Workshop H
Grab Success by the Horns
Overview - What does it take to be successful in the arts? It’s a question we all face yet for many; success seems just beyond our reach. While luck plays a role, being in the right place at the right time means proactively doing what you must do when it’s necessary. Join internationally acclaimed speaker and author Barry Siskind as he guides you through simple exercises developed in his newest book Grab Success by the Horns. You will learn to identify the characteristics "People of Action" have harnessed such as persistence, courage, passion, and resilience to overcoming personal challenges. Then you will look at the skills needed to develop each of the characteristics and apply them to your personal success action plan.
Barry Siskind, President of International Training and Management, is one of North America’s most sought after consultants and speakers and an internationally recognized trade and consumer show expert.
Over the past twenty-five years he has traveled throughout the world working with thousands of clients in virtually all industry groups both in the private and public sectors helping them improve their results at trade and consumer shows.
Each year, Barry delivers over 100 keynotes, workshops and seminars around the world. In the past year Barry has traveled across Canada several times from St John’s NL to Vancouver, BC, in the United States from Philadelphia to Las Vegas as well as Sao Paulo, Brazil, Bogotá, Columbia, Lisbon, Portugal, Bangkok, Thailand, Quito, Ecuador, Zagreb, Croatia and Beirut, Lebanon
Each year he accepts invitations to deliver keynotes at international trade events. A few recent examples are UFI in Moscow, Confexpo in Lisbon, ExpoSystems in Sao Paulo and AITT in Bangkok, The Exhibitors Show in Las Vegas and TS-2 in Philadelphia.
Barry is an active member of the Canadian Association of Exposition Management where he worked closely with the Canadian Event Audit Advisory Council.
As a member of The Centre for Exhibition Industry Research, Barry has developed several of their Guru reports and just completed a series on the Government Exhibitor.
As an active member of the Trade Show Exhibitors Association, his company has launched a TSEA regional chapter in Toronto. Barry sits on the TS2 Advisory Committee.
Barry sits on the Board of Directors of The Center for Exhibitor and Event Marketing (ICEEM).
As a business author, Barry Siskind has written seven best-selling books including his most recent, Grabbing Success by the Horns and Powerful Exhibit Marketing. He has also written over 500 original trade articles and industry reports as well as a Guru series for the Centre for Exhibition Industry Research. Barry’s syndicated column appears in 30 publications worldwide.
He is certificated at the practitioner’s level from the Neuro-linguistic Institute
Barry is the Community Manager of UFILive, a blog for the global exhibit association, UFI.
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Workshop I
Booking Fundamentals in the Music Business
Overview - Most bands these days are looking for an “agent”. What does it take to get representation as an artist? This seminar is geared to help the new artist become an act that an agent comes looking for. It will cover how to tackle getting on the road as a new band and what tools are involved in getting things started
Tom Kemp - After completing a Bachelor of Arts degree in history from Dalhousie University, Tom Kemp found himself like many graduates looking for work and a career direction. That was until December of his graduating year when he agreed to help load gear on a few club dates for one of his friends. And so began his career in the music industry. Tom’s extensive music industry experience ranges from working in A & R and Promotions at Shoreline Records to working as Management Assistant to the President of Motorjam Records.
But it was Tom’s experience as Big Wreck’s Tour Manager that turned his passion for live music into a career. Currently, Tom works at SL Feldman and Associates as an agent, where he has been for over ten years. Since becoming an agent, Tom has guided the careers of a long list of prominent musicians and bands, including: Plain White Ts, Kardinal Offishall, April Wine, The Rheostatics, Joel Plaskett, Matthew Barber, Civil Twilight, Neverending White Lights, Ten Second Epic, Thrush Hermit, Jill Barber and Jesse Farrell.
Tom currently lives in Toronto with his wife and two children.
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Workshop J
DIY PR - The essential tool kit for achieving publicity
Overview – A workshop about the basics of media relations and techniques for implementing a successful public relations campaign.
Susan Coates has run her home-based business, Resonance Communications Canada, for over 15 years. She specializes in media relations, event management, and marketing and is proud to number among her clients such organizations as The City of Mississauga, The Region of Peel, Black Creek Pioneer Village, Toronto and Region Conservation, The Running Room Canada and Sears Canada.
She also has had extensive professional experience in the not-for-profit service and arts sectors with groups like the Easter Seal Society (Ontario and Canada), Lupus (Ontario and Canada), Canadian Paraplegic Association Ontario, Equity Showcase Theatre, the McMichael Canadian Art Collection and Ontario Fabricare Association.
Her recent work includes projects with St. Joseph’s Hospital, High Park Club, Woodbridge Agricultural Society, the Rotary Club of Woodbridge and the Tetra Society of North America. As a media relations professional based in southern Ontario, she has an excellent track record in securing publicity and developing successful promotions for her clients. In addition, Ms. Coates volunteers for various causes in her community including the Canadian National Exhibition and together with her husband are raising their two daughters
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Workshop K
Perfect Portfolio Review
Overview - Do you have a great portfolio? We'll look at the elements of an excellent digital and physical portfolios and what catches the eye of galleries, juries and funders. Bring your portfolio (digital or physical) for constructive critique and feedback to help you get your work noticed.
Upon registration, Indicate whether you would like your portfolio reviewed in the workshop (up to 10 portfolios to be reviewed). Digital portfolios should be presented on CD, DVD or memory stick.
Kim McBrien is a lifelong textile artist, fluent in all techniques related to contemporary basketry, surface design, knitting, weaving, spinning and embroidery. She is currently focused on creative knitwear design and dyeing techniques for yarn, fabric and fibre through her company, Indigodragonfly Designs. She markets her work almost entirely on the internet, using social media and networking sites to create a community for her work. She has been exploring and enabling the potential of social media marketing for artists of all disciplines, especially those in rural Canada. Find her on Twitter (indigodragonfly), Facebook (Kim McBrien) or on one of her blogs (indigodragonfly.wordpress.com and betheredothat.wordpress.com) to join the network.
Kim currently runs the Arts Council~Haliburton Highlands.
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Workshop L
Essential Artist's Tools: The Artist Statement
Overview - Do you have a great portfolio? We'll look at the elements of an excellent digital and physical portfolios and what catches the eye of galleries, juries and funders. Bring your portfolio (digital or physical) for constructive critique and feedback to help you get your work noticed.
Upon registration, Indicate whether you would like your portfolio reviewed in the workshop (up to 10 portfolios to be reviewed). Digital portfolios should be presented on CD, DVD or memory stick.
Kim McBrien is a lifelong textile artist, fluent in all techniques related to contemporary basketry, surface design, knitting, weaving, spinning and embroidery. She is currently focused on creative knitwear design and dyeing techniques for yarn, fabric and fibre through her company, Indigodragonfly Designs. She markets her work almost entirely on the internet, using social media and networking sites to create a community for her work. She has been exploring and enabling the potential of social media marketing for artists of all disciplines, especially those in rural Canada. Find her on Twitter (indigodragonfly), Facebook (Kim McBrien) or on one of her blogs (indigodragonfly.wordpress.com and betheredothat.wordpress.com) to join the network.
Kim currently runs the Arts Council~Haliburton Highlands.
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Workshop M
29 Years of Survival - Magically
Overview - Reinventing yourself after being typecast as a birthday party entertainer for a decade is clearly not an easy task. Ted Outerbridge has been making his living as an illusionist for 29 years and has made the transition from performing at private parties and schools to becoming the most popular touring illusionist with Canadian theatre presenters. In this session Outerbridge will focus on the creation of a large illusion show, touring Canadian theatres, and his obsession with world class marketing tools. Marketing essentials such as a website, press kit, poster, YouTube, Facebook, email marketing, contact events, and some very unusual and effective publicity stunts will be discussed.
Ted Outerbridge has been hailed by critics as “the most successful professional magician in Canada” and “a champion of magic.” Performing professionally since 1982, Ted Outerbridge has been featured in theatres from coast to coast and on both sides of the Atlantic, where he set box office records with his tours Illusions, Magician Extraordinaire, Magical Moments in Time, and The Time Capsule Tour.
Ted was born on Christmas Eve, 1963 in Montreal, Canada. His magical obsession began very early, and by age 12 he was performing at neighbourhood birthday parties for $5.00 a show. At 18 he made his international debut – and front-page headlines– with performances in Bermuda. This early success, combined with single-minded focus and relentless determination, has made magic his lifelong career.
Ted has done everything from materializing Fortune 500 executives, to consulting for the Cirque du Soleil, to creating the magic for the movie Switching Channels starring Kathleen Turner and Christopher Reeve. He has made over 100 television appearances, from Much Music to The Discovery Channel’s Mystery Hunters, and on his own TV special Magic with Ted Outerbridge. Ted’s dry sense of humor has resulted in return bookings at the Just for Laughs Comedy Festival, his charisma has led to repeat appearances on Princess Cruise ships, and his mastery of the art of grand illusion has enabled him to perform at the SkyDome in Toronto as well as televised pre-game shows for the National Hockey League. In 2002 Ted played for a month of sold-out houses and standing ovations at Germany’s Hansa Theater, home to Houdini’s wonders a hundred years ago.
Acclaimed for his innovative style, Ted Outerbridge has been recognized by his peers, being named Stage Magician of the Year and winning the Tom Auburn Award for magical excellence. Most recently, he and his partner and wife, Marion Outerbridge, were awarded the B.C. Touring Council’s 2010 Touring Artist of the Year Awardback to top |
