HACE™ > Business of the Arts Workshops
Thursday-Sunday, November 7-10, 2013 at the Brampton Golf Club
The HACE™ Business of the Arts Workshops, have annually attracted not only top level experts as presenters but also special quests i.e. Derek Wicks (international visual artist); Amy Sky and Marc Jordan(singer-songwriters), Rik Emmett (musician), Yannick Bisson (actor), Ian Thomas (song writers, performers); Murray McLaughlan (song writer, performer, poet and visual artist); Evelyn Hart (ballerina) and Dave Bidini (musician and producer).
Workshops at a Glance:
*All sessions are 75 minutes in length unless noted.
Click here for the workshops registration form
We typically offer several workshops/sessions. Some workshops/sessions, which have been offered, are Turning your Talent into a Business; An Introduction To Publicity; Copyright Law; SOCAN; Taxation Tips; Marketing; Liability Insurance; Writing a Business Plan for Your Arts Business; and many more. Survey comments from participants are solicited to analyze what workshops would be recommended again and to obtain suggestions on future workshops. It is becaus of the surveys, we started the HACE™ Mini-Series workshops.
There have been over 1000 registered participants, since the workshops have been established. We have been able to accommodate 300 participants per weekend. Because our membership includes visual, performing, literary, media and heritage disciplines, the workshop participants come from a wide range of disciplines. Our hospitality room serves not only as a registration room but it is very successful for networking. Once a workshop is finished, participants love to stay and chat and exchange information.
The HACE™ Business of the Arts Workshops are available to Brampton residents. See below for the most recent workshop list and description.
Workshop Presenters & Course Outlines
HACE™ Conference 2011
“Getting Noticed” Marketing Essentials for Every Artist
Overview -This seminar is aimed at the first-time artist in the start-up or early-growth stages, or the more seasoned artisan who is looking for the underlying reason(s) their marketing efforts are not yielding the results they expect. Marketing Essentials for Every Artist will overview the foundations of marketing such as product offering, competitive advantage and branding, and then present six Rules of Marketing. At the end of the seminar, you’ll know how to spend your (limited) advertising budget efficiently and effectively. Templates and other resources included.
Jennifer Vivian spends her life surrounded by entrepreneurs. Raised by a long line of adventurous business owners, Jennifer gets where her clients are coming from. At the Small Business Enterprise Centre for the City of Brampton, Jennifer is a Business Advisor, which means that her days can include everything from helping a business owner apply for permits and start their business plan to teaching seminars about market research or the most effective ways to engage their audience using social media. When she says that she grew up around entrepreneurs, Jennifer means it. As a child, she would dust display cases at her parents’ sporting goods store, learning the joys and challenges of running your own business. This history gives Jennifer the understanding and compassion she needs to encourage and advise entrepreneurs. Clients rely on her to come alongside them and provide the tools they need to start and grow their
businesses. Jennifer says that the experience of meeting with someone to hear about their initial idea and then walking with them through the necessary steps until they serve their first customer or celebrate another business milestone is tremendously rewarding. Jennifer Vivian has spent the last ten years with the City of Brampton, helping thousands of clients navigate the waters of entrepreneurship.
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The Amazing Life of Robert Desrosiers – The Art of Giving Through Dance
Overview - Explanation of Title and the philosophy of its meaning.
Sharing my personal journey of Dance from childhood to the present time.
What motivated me to present Dance in the way that I choose to do it.
My reasons to work in a style that combines a strong sense of Imageries
With the pure kinetic energy of Dance.
People that have crossed my path and their influence.
Strong teamwork being at the foundation of the realization of my Artistic vision.
Robert Desrosiers - In 1980, Desrosiers formed “Desrosiers Dance Theatre” in Toronto.
He was awarded the first Jacqueline Lemieux Prize 1981, and Jean A. Chalmers Award in 1986 for his innovative choreography, which is defined by its theatricality and imageries.
Some of his works include;
Blue Snake was Commission by The National Ballet of Canada, premiering in Toronto in 1985, and performed at The Metropolitan Opera House in New York in 1988.
Blue Snake was part of The company 2002, a film by Robert Altman, featuring Neve Campbell with Joffrey Ballet.
Incognito was created for the 1988 Calgary Winter Olympic
Full Moon for the Glory of Mozart Festival
White Clouds was commission by the National Arts Centre in Ottawa and Corridor which was co-produce with Sony Center in Toronto.
He recently choreographed Rendezvous for Ballet Jorgen 2007-09 and is presently working on
The Vespers by Rachmaninoff 2012-13.
He has worked and collaborated with Canadian artists such as Leonard Cohen, Eric Cadesky, John Lang, Toller Cranston, Bruce Cockburn, Jesse Cook, Neve Campbell, Claudia Moore, Anne Bourne, Cheryl Lalonde, Jerrard Smith, Dan Salomon and the Toronto Mendelssohn Choir.
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Me Inc: The Link Between Professional and Personal Brands
Overview - Your brand is more than just your company’s logo – it’s the impression your target market builds in their heads about you, every time they come in contact with you and your business. As an artist, your company brand is about your personal brand. A stronger personal brand will lead to better recognition and an improved ability to create preference for your offering. Learn essential elements to a comprehensive brand identity and more importantly, how to build (or reinvent) a personal brand that propels your business forward. Templates and other resources included.
Cassandra Baccardax was born and raised oceanside, in Halifax, Nova Scotia, where she attended Dalhousie University and completed her Bachelor of Commerce with a major in Marketing. Moving to the GTA in 1988, Cassandra spent eight years on the management team of a regional shopping centre, working with start-up retailers. Cassandra joined the Brampton Small Business Enterprise Centre in August of 2000 and continues to enjoy the training and coaching of entrepreneurs. Cassandra has two university-aged "children" who provide humour and inspiration to her life with their energy, intelligence and creativity. Her husband of 23 years is very patient of her occasionally-impulsive projects, including gardening, solo camping and the latest business idea.
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The Art of Networking for Artists
Overview - Business opportunities in the arts can surface in the strangest places - social gatherings, business lunches, association meetings, trade shows, professional seminars as well as formal networking events.
Successful artists are those people with a passion for their craft and a well-honed network of people who can open the right doors at the right time.
Join Barry Siskind at this year’s HACE conference as he shares with you the secrets to building a network that is achievable, productive and manageable. Some of what you will learn includes:
- Networking vs schmoozing
- How to build and nurture your network
- Set networking objectives
- Positive ways of engaging and disengaging in conversations
- The six degrees that separate the successful from the rest
Barry Siskind, President of International Training and Management is a much sought after consultant, speaker and internationally recognized trade and consumer show expert.
Over the past twenty-eight years he has traveled throughout the world working with thousands of clients in virtually all industry groups both in the private and public sectors helping them improve their results at face to face events.
Barry is an active member of many industry associations and sits on various Boards, Councils and Committees.
As a business author, Barry Siskind has written seven best-selling books including Making Contact, Grab Success by the Horns and Powerful Exhibit Marketing. He has also written over 500 original trade articles and industry reports and his monthly syndicated column appears in 50 publications worldwide.
His energetic, motivational and informative presentation style has earned him a listing in Canada Who's Who.
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How to Start a Mentoring Program in Your Arts Organization
Overview - Are you looking for ways to keep your members engaged?
Would you like to attract new members and keep your current ones?
Are you looking for an additional membership benefit?
Would you like to provide your members with a great way to connect with others and develop their skills?
Then implementing a mentoring program may be the perfect solution.
Take an interactive tour of MentorCity and see how several mentoring best practices have been built into this innovative, comprehensive and self-directed mentoring solution that effectively matches mentees to mentors and then guides them through the entire mentoring process. MentorCity is based on Shawn Mintz's experience pioneering award winning mentoring initiatives and also his conversations with hundreds of organizations and individuals about their mentoring experiences. Discover how MentorCity:
- Incorporates traditional, peer-to-peer, reverse and reciprocal mentoring
- Makes it easier for the mentee to choose their ideal mentor
- Leads people through formal and informal mentoring relationships
- Provides useful resources on how to be a good mentor and mentee
By the end of this tour, you will be excited about mentoring, how it is evolving at a rapid pace and the dynamic impact of meaningful mentoring relationships that will help you and your arts organization achieve even greater success.
Shawn Mintz is the President of MentorCity an on-line mentor matching solution that connects people to meaningful mentoring relationships. Shawn has worked in the career and employment services sector for over 10 years. He has developed award winning mentoring solutions that have helped thousands of people to achieve greater success. Shawn has been profiled in Canadian Newcomer Magazine as a Canadian who has demonstrated commitment to helping new Canadians succeed, received George Brown Colleges Crystal Award for Innovation, and was the runner up in the Canadian Mentorship Challenge. He has also published an eBook called MentorCity: How a few minutes with the right person can change your life.
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What Role Should I Play
Overview - In this lecture we will examine the roles and responsibilities of the various people who work around an artist. Roles like Manager, Agent, Promoter, Publicist, and Radio Tracker will be described and discussed so as to have the group understand their roles and responsibilities. Further we will discuss when these roles should be handed off to an outside party and when they should be done internally.
Richard Mills: Placing Richard Mills, vice-president of performing arts, S.L. Feldman & Associates in Toronto, alongside other booking agents may be a mistake. Apart stylistically from the pack, Mills follows his own goals (certain that the single thing that has any real value in his sphere is his clients working), labors largely away from the limelight, and achieves what he does from paying attention to fundamentals.
With offices in Vancouver and Toronto, S.L. Feldman & Associates, Canada's largest full-service talent agency, represents over 125 artists, including Michael Buble, Sarah McLachlan, Jann Arden and Nelly Furtado, and the Tragically Hip. Mills, working with the SLFA team, oversees bookings for such Canadian acts as Jesse Cook, Sophie Milman, the Canadian Tenors, Molly Johnson, Ron Sexsmith, Natalie MacMaster, Leahy, Quartetto Gelato, Michael Kaeshammer, Jorane and others.
As well, he does bookings for the Chieftains, who are managed by affiliated Macklam/Feldman Management that also handles the management of Norah Jones, Diana Krall, Elvis Costello, Joni Mitchell, Ry Cooder, and others.
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On-line Marketing for VISUAL Artists
Overview - Created for individual artists and those working in cultural organizations who are using social media as a self-promotional tool, this hands-on session will walk you through how to better engage your audience, build awareness and improve your call to action. You will learn various ways to capitalize on in-platform design elements as well as how to get the most out of your existing assets/content. Develop a solid content plan and find out how to generate interesting content. You will also learn how to effectively use management tools like Hootsuite and why including sharing tools can lead to greater audience building. Gain useful practical strategies for monitoring various platforms to identify leads for contacts or sales. You will go through a step by step guide to integrating these platforms into a larger self-promotion program. Learn how metrics tools can help identify which of your social media platforms and online initiatives are working for you and what needs improvement. Lastly, this session will highlight both free and paid online services and tools available to artists and cultural organizations to increase awareness of their projects and initiatives.
Note: It is recommended that participants have set up both a Facebook page and a Twitter account in advance and bring a laptop with which they are already familiar.
James Fowler’s practice as a visual artist is complimented by his curatorial pursuits and his community involvement with Toronto’s LGBTQ communities. He has a Bachelor of Arts degree in Film and English from York University and an early career in photography and film.
James’ artistic practice concerns identity defined by landscape and environment. His work challenges notions of traditional landscape painting, borrowing from cartography and geometric abstraction. His paintings have been shown with Canadian art icons including Tom Thomson and AY Jackson in a group exhibition of Canadian contemporary artist responding to Iconic Group of Seven paintings, set to be remounted at the McMichael Art Gallery in 2014. James is represented by Oeno Gallery in Ontario.
James is the Social Media Director at Akimbo Art Promotions and is a regular contributor to the city’s discourse on the arts. James writes a weekly blog for Akimbo about new developments at the nexus of art and technology, and hosts a monthly TweetChat with topics important to Canadian artists, public and private galleries, arts workers and art schools. He has co-hosted online discussions with some of Canada largest establishments including the Art Gallery of Ontario, The National Gallery of Canada and the Canada Council for the Arts.
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SOCAN – “Get paid when your songs are played”!
Overview - SOCAN is the Canadian copyright collective that administers the performing rights of more than 100,000 composer, author and music publisher members by licensing the use of their music in Canada. They collect license fees on their behalf and distribute royalties to them. As a collective for the performing rights of their members – the creators and publishers of music, they make sure they get paid by collecting license fees, as set by the Copyright Board of Canada, from anyone playing or broadcasting live or recorded music. Speaker Rodney Murphy, Education & Outreach Manager of SOCAN
Included in workshop:
Rodney Murphy is the Education and Outreach Manager for SOCAN - the Society of Composers, Authors and Music Publishers of Canada.
- What SOCAN does, and why
- Role of copyright in our business
- Why your music has value
- How members get paid
- Publishing, Neighbouring Rights
He has been working on behalf of Canadian songwriters with SOCAN for the past 10 years providing extensive copyright and music industry education in an effort to maximize their performance royalties and music revenue.
Rodney has moderated dozens of music industry panels and has guest lectured at many of Canada’s leading post-secondary music business Colleges and Universities. When he is not in front of a classroom or sitting on a conference panel, Rodney is recruiting Canada’s emerging music and songwriting talent on behalf of SOCAN.
Before joining SOCAN, Rodney worked for CKCU FM, Sony Music Canada and BBC Radio One in the UK. He has a Master’s degree in Media Studies with a focus in Popular Music & Culture.
Rodney is based in Toronto.
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Resiliency: The rise and fall and rise of Dan Hill
Overview - My greatest successes have always come on the heels of bruising rejection, both personal rejection and professional. When I was 11, my mother was taken away from us. A psychiatric hospital. Keep in mind that this was Don Mills in 1966, when words like manic depression (now called bi polar) and mental illness were, essentially four letters words. Sworn to secrecy about my mom’s condition, and not knowing if she would ever come back to our home, I started playing guitar, every second of every day, to fill the void, staunch the searing, unmentionable pain.
While my mom did eventually return, the emotional/creative pattern of my life was set. To wit, in 1974, an older woman crushed my heart, and as a Hail Mary attempt to make myself appear more worthy of her affection, I wrote the lyrics to "Sometimes When We Touch."
By the time I was 25, I’d made and lost my first million, and at first glance, was suffering the typical pop star fate of being a one hit wonder. On the heels of an enormous Canadian cultural backlash (Sometimes…the single went on to earn 5 million spins in America and become one of the most re-recorded songs of all time, resulting in, arguably, the most over exposed Canadian song in the history of pop music) I fled to America, where I flourished in the background, as a songwriter. Writing hits for George Benson like “In Your Eyes”, and later, winning a Grammy for writing and producing ‘Seduces Me’ for Celine Dion, I quietly became a behind the scenes songwriter, amassing over 100 million unit sales of my songs, with covers ranging from Britney Spears to Alan Jackson, Backstreet boys to Reba, Rod Stewart to Tina Turner.
Thinking, smugly, that I was beyond career and personal failure, I lost my father in 2003. Once again, the same sense of hurt and loss left me broken, and for the first time in my life, I was unable to write songs to heal myself. As I felt myself slip into a morass of self-destruction I discovered prose writing. Once more, crushing emotional pain forced me to find new creative outlets. In 2009, my memoir “I Am My Father’s Son” (a memoir of love and forgiveness) was published by Harper Collins. The surprising critical success of my memoir led to me writing dozens of articles: for Macleans, the Globe and Mail, the Wall St. Journal, etc.
Now, with almost 40 years of releasing records, writing hit songs, and publishing articles and books, I divide my time equally between performing around the world, writing articles and books, and speaking about life’s unavoidable tragedies and miracles. And how, if you’re fortunate, really fortunate, you can take the tragedies that beset you, and learn, grow, create and reinvent yourself, all the while, sharing your experiences with a world, hungry to find a voice out there in the wilderness that they can connect with. In a word, I have become that ‘connector.’
Dan Hill - Multiple award winner, internationally renowned author and singer-songwriter.
How does one describe the creative force driving Dan Hill? Nominated for a Grammy for Best Male Vocal, winner of a Grammy (as co-producer of “Seduces Me” on Celine Dion’s 30 plus million-selling “Falling Into You” album), winner of five Juno Awards and the Harold Moon Award (Canadian Lifetime Songwriting Achievement Award), Dan has recorded and released multiple gold and platinum albums. His classic hits, such as “Sometimes When We Touch” (closing in on 5 million spins in America alone, and covered by hundreds of artists around the world), “Can’t We Try” (#1 Billboard AC Record of the Year), and “Never Thought (That I could Love)”, another #1 AC record, all remain staples of AC radio stations around the world. Dan has also enjoyed consistent success as a ‘behind the scenes’ songwriter, his compositions recorded by so many artists spanning so many musical genres that it’s, well, incredible. Pop singers Celine Dion, Britney Spears, 98 Degrees, The Backstreet Boys, Rod Stewart, Donny Osmond, Jennifer Rush and Michael Bolton, R&B singers Tina Turner, George Benson, and Jeffrey Osborne and country singers Tammy Wynette, Sammy Kershaw, Mark Wills, Reba, Alan Jackson, and Lorrie Morgan, to name a select few.
In 2009, Dan Hill published his highly acclaimed memoir, I Am My Father’s Son (HarperCollins Canada, slated for international release in June). On the heels of completing his memoir, Dan recorded his 14th album, Intimate, with producers Matthew McCauley and Fred Mollin, his first studio album of new songs in almost 15 years. Thus began a hectic period of composing and recording, touring and writing that continues to this day.
Intimate was released in March 2010. The album featured new songs such as the CD’s lead track “(Don’t Tell Me) How I Feel” and revised versions of his hit songs recorded by 98 Degrees, Backstreet Boys, Reba McEntire and Michael W. Smith. Last October, aftermaking friends with the world’s greatest boxer Manny Pacquiao, Dan and his producers joined Pacquiao at Capital Recording Studios in Hollywood, California to record “Sometimes When We Touch”. Out of this session emerged 7 versions of the song (including a hip-hop version with Toronto based, Grammy winning producer Boi 1da), a 4 minute music video and a 26 minute documentary issued as the CD/DVD combo set, Sometimes When We Touch: Manny Pacquiao Sings featuring Dan Hill.
Dan kicked off 2011 touring the Philippines where he played a sold out show with Stephen Bishop and Yvonne Elliman at the Araneta Coliseum in Manila. Then he was front and centre for the Juno’s 40th anniversary celebrations 2011 where he presented the “Pop LP of the Year” award, performed in the Juno Decades shows and was featured in the book, Music from Far and Wide: Celebrating 40 Years of the Juno Awards (Key Porter Books).
Sometimes When We Touch: Manny Pacquiao Sings featuring Dan Hill, was released in the United States just prior to Pacquiao’s Las Vegas match with Shane Mosley, captured international attention. The duo capped off Manny’s victory by performing at Mandalay Bay.
Currently, Hill divides his time between writing songs and prose. In addition to writing several feature articles for leading publications and his regular column for Diabetes Magazine, he has captured his experiences with Manny in The Globe and Mail and Maclean’s magazine. In the studio, Dan has just cut and mixed six new songs for his upcoming album and is working, alongside producers Matthew McCauley and Fred Mollin, with Manny on the boxing champion’s new CD featuring “(Don’t Tell Me) How I Feel” with newly signed Pacquiao artist Mado.
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