HACE™ > Business of the Arts Workshops
Thursday-Sunday, November 8-11, 2012 at the Brampton Golf Club
The HACE™ Business of the Arts Workshops, have annually attracted not only top level experts as presenters but also special quests i.e. Derek Wicks (international visual artist); Amy Sky and Marc Jordan, Ric Emmett, Suzie MacNeil, Ian Thomas (song writers, performers); Murray McLaughlan (song writer, performer, poet and visual artist); Evelyn Hart (ballerina) and Dale O'Hara (author).
We typically offer 12 workshops/sessions. Some workshops/sessions, which have been offered, are Turning your Talent into a Business; An Introduction To Publicity; Copyright Law; SOCAN; Taxation Tips; Marketing; Liability Insurance; Writing a Business Plan for Your Arts Business; and many more. Survey comments from participants are solicited to analyze what workshops would be recommended again and to obtain suggestions on future workshops. It is becaus of the surveys, we started the HACE™ Mini-Series workshops.
There have been over 1000 registered participants, since the workshops have been established. We have been able to accommodate 300 participants per weekend. Because our membership includes visual, performing, literary, media and heritage disciplines, the workshop participants come from a wide range of artists. Our hospitality room serves not only as a registration room but it is very successful for networking. Once a workshop is finished, participants love to stay and chat and exchange information.
The HACE™ Business of the Arts Workshops are available to Brampton residents. See below for the most recent workshop list and description.
Workshops at a Glance:
*All sessions are 75 minutes in length unless noted.
Click here for the workshops registration form
Workshop Presenters & Course Outlines
HACE™ Conference 2011
Workshop A
So You Want to be an Actor! - Getting Started in Professional Acting
Overview -The workshop is for actors beginning their professional careers or actors who are seriously thinking about attempting a professional career. It will focus on the realities of an acting career, maintaining and improving your acting skills, auditions, agents and casting directors, Equity and ACTRA, photos and resumes. The emphasis will be more on stage acting than acting for the camera but acting for both mediums will be considered. The workshop will stress the fact that an acting career rarely means you only work as an actor.
 Tim Chapman has been the Professional Theatre Coordinator with Theatre Ontario since 2006. He spent 21 seasons with the Tarragon Theatre in Toronto, including thirteen seasons as Publicist, and three seasons as Co-ordinator of the Tarragon Studio. He has worked as General Manager with the Blyth Festival and Masterclass Theatre. He is a graduate of Queen's University with a Bachelor of Arts. After graduating, he worked for four years as an actor based in Montreal and has credits with numerous professional theatres in Quebec. He has twice been a juror for Toronto's Dora Mavor Moore Awards.
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Workshop B
The Changing WEB Environment for Artists
Overview - There can be no doubt that artists are at the forefront of the changing web environment. From Facebook to Flickr, Twitter to Tumblr and YouTube to UStream, the web is constantly growing and evolving while providing both new opportunities & new challenges for artists. It is now easier than ever to create, share & sell your art online. With artists and fans flocking to the web in increasing numbers, this is where you want to be. This presentation will inform you on how to engage web traffic and how to do it well. A picture can paint a thousand words, the web can do more.
 Scott Hendon is an Account Manager and Social Media Specialist at Blueprint Agencies in Paris, Ontario. Scott has 6 years' experience managing his own web, media & production business out of Brantford where he received a congratulatory letter from the city for his community involvement & charitable work. Trained in web & computer coding, internet marketing & social media, Scott has developed an insightful understanding of the web and is constantly updating his knowledge base to keep up with the changing industry. In his spare time, Scott enjoys playing guitar & drums, as well as working on various visual art projects.
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Workshop C
Publicity from the Point of View of the Entertainment Publicist
Overview - Take a look behind-the-scenes of the publicity department on a television series, such as The Listener, Murdoch Mysteries, Life with Derek and The Firm.
Sue Baldaro, a communications expert, with over 20 years in the entertainment industry will give you an "insiders" look at what needs to happen to make a show a success - and why a "Unit Publicist" is a key position on any film or TV show. Learn how to develop a strategic media campaign to reach your target audience using, print, electronic, digital and social media and marketing materials - - and how to apply these proven techniques to your own unique business and artistic endeavors.
 Sue Baldaro has worked in Public Relations for the past 25 years working in film, television and publishing. She is recognized for successfully achieving media attention by providing clients with international, national and local exposure in all key trade and consumer publications, major dailies, TV books, electronic, digital and social media. Sue is also acknowledged for providing full service to clients and maintaining strong and professional relationships with the media and achieving ratings success for TV movies and series.
After spending 10 years working in publicity in the publishing industry, Sue switched over to television in 1998, with a contract position at YTV as the Media Relations Supervisor. Since then she has been a unit and launch publicist on numerous TV series and movies and her clients include ABC, Alliance Atlantis, Entertainment One (eone), NBC, Tribune, Showtime, and Sullivan. In 2003, Sue joined Shaftesbury Films, one of Canada's most prominent television production companies, where she was the Communications Director for eight years and elevated the company to the forefront of the international media's attention.
Sue runs her own public relations business in Toronto and is currently a communication expert who works as a unit publicist, EPK producer and represents individual actors.
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Workshop D
Getting your Art into the Gallery
Overview - Submitting your portfolio to a commercial gallery can be a nerve wracking experience. In this seminar, Ineke Zigrossi, director of Abbozzo Gallery, member of AD-AC will share with you how to get your work into galleries. Find out what directors are looking for so you can prepare professional looking submissions that have more chance of being seen.
 Ineke Zigrossi director of Abbozzo Gallery in Oakville, has a business degree from York University and studied art history at Sheridan College in Oakville. She worked for many years as a director of a large Canadian corporation.
Ineke opened Abbozzo Gallery in May 1993 at its present location in the heart of Downtown Oakville's business district. She has been a member of the Oakville Arts Council, the Mississauga Arts Council and was a board and committee member of the Downtown Oakville Business Improvement Area for many years. Currently she is an active Rotarian.
Under her leadership, Abbozzo Gallery has been involved in numerous fundraising initiatives with The Oakville Arts Council, The Oakville Centre for the Performing Arts and the Oakville Trafalgar Memorial Hospital. They gallery also accepts co-op students from local schools and interns from post-secondary institutions. Abbozzo Gallery has been a member of the Art Dealers Association of Canada since 1999.
Ineke lives in Oakville with her husband and quadruplets: three boys and a girl.
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Workshop E
How to Grow Your Business in the Arts
Overview - Learn the four models of business growth and nine effective strategies for increasing your sales. After participating in the seminar, you'll be able to implement a few tactics at little to no cost and see increased sales before year-end.
 Cassandra Baccardax is a highly motivated and resourceful self-starter with an entrepreneurial spirit. Able to think strategically, effect change and mitigate risk, she leads through strong project management skills, collaboration, positive attitude and role modelling.
Cassandra Baccardax was born and raised Oceanside, in Halifax, Nova Scotia, where she attended Dalhousie University and completed her Bachelor of Commerce with a major in Marketing. Moving to the GTA in 1988, Cassandra then spent eight years on the management team of a regional shopping centre, working with start-up retailers.
Cassandra joined the Brampton Small Business Enterprise Centre in August of 2000 and continues to enjoy the training and coaching of entrepreneurs. Cassandra has obtained her Certificate in Economic Development in 2007, and a Masters Certificate in Municipal Leadership in 2009. In 2011, Cassandra proudly chaired the City of Brampton Employee's United Way Campaign, leading the highest fundraiser to date.
Cassandra has two university-aged "children" who provide humour and inspiration to her life with their energy, intelligence and creativity. Her husband of 22 years is very patient of her occasionally-impulsive projects, including gardening, solo camping and recently, the launch of a part-time direct sales business, the third business venture in her lifetime. Silpada Designs Jewellery is an interesting experiment in business-consultant-turned-business-owner!
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Workshop F
How to Price Your Artwork or Art Service
Overview - Whether you are launching a new business with a line-up of services, or adding in a new product to your tried-and-true offerings, presenting a price to the market requires thorough research. This seminar will help you to understand your launch position, the major issues and up to seven strategies to consider when making confident pricing decisions. Price more strategically to land sales more easily!
Cassandra Baccardax is a highly motivated and resourceful self-starter with an entrepreneurial spirit. Able to think strategically, effect change and mitigate risk, she leads through strong project management skills, collaboration, positive attitude and role modelling.
Cassandra Baccardax was born and raised Oceanside, in Halifax, Nova Scotia, where she attended Dalhousie University and completed her Bachelor of Commerce with a major in Marketing. Moving to the GTA in 1988, Cassandra then spent eight years on the management team of a regional shopping centre, working with start-up retailers.
Cassandra joined the Brampton Small Business Enterprise Centre in August of 2000 and continues to enjoy the training and coaching of entrepreneurs. Cassandra has obtained her Certificate in Economic Development in 2007, and a Masters Certificate in Municipal Leadership in 2009. In 2011, Cassandra proudly chaired the City of Brampton Employee's United Way Campaign, leading the highest fundraiser to date.
Cassandra has two university-aged "children" who provide humour and inspiration to her life with their energy, intelligence and creativity. Her husband of 22 years is very patient of her occasionally-impulsive projects, including gardening, solo camping and recently, the launch of a part-time direct sales business, the third business venture in her lifetime. Silpada Designs Jewellery is an interesting experiment in business-consultant-turned-business-owner!
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Workshop G
The Agent in the Music Business
Overview - The music business has seen some rocky years yet agency business has weathered the storm and arguably grown. The concert experience has not been replaced and the brokers of these experiences continue to thrive. In this discussion we will review the key elements that a good agent uses to conduct his business and how an independent band can use these same concepts to book themselves.
 Tom Kemp - After completing a Bachelor of Arts degree in history from Dalhousie University, Tom found himself like many graduates looking for work and a career direction. That was until December of his graduating year when he agreed to help load gear on a few club dates for one of his friends. And so began his career in the music industry. His experience in the music industry is diverse and it includes a gig as Tour Manager for Big Wreck, A & R and Promotions at Shoreline Records and Management Assistant to the President of Motorjam Records. His favorite color is blue and he likes music.
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Workshop H
Creating That Moment: How to Build a Relationship with Your Audience
Overview - Over the course of the session you will gain an understanding of values-driven marketing, understand what branding means to your theatre, and learn how to increase your resources, while you retain and grow your audience, and do so within a limited budget. Participants will be asked to bring samples of what their company or theatre is currently using for marketing, as well as sharing stories of successful ideas, and those that didn't work so well. Working together, participants can expect to take home a fresh eye for marketing supported by new and practical ideas and tools.
 Cheryl Ewing has three decades of experience in program and community development. Having worked in the municipal, educational, for profit and not-for-profit sectors Ms. Ewing brings a broad perspective to the working climate of organizations and understands the necessity of building a community working towards the same goals. She has hands on experience in developing innovative programmes - including the national eyeGO to the Arts and River Run Centre's Linamar for the Performing Arts in Guelph. Sought after as a facilitator from coast to coast, Ewing brings a sense of humour and appreciation for the various issues faced by her clients. One client says, "She is skillful in interpreting difficulties, resolving conflict and cutting through time wasting tactics allowing organizations to reach their goals through a spirit of cooperation."
Ms. Ewing guides organizations through Strategic Planning and offers workshops on audience engagement, marketing and governance. An active volunteer she serves on the boards of JM Drama/Registry Theatre and Creative Enterprises, an exciting approach to integrating politics, arts and business in Waterloo Region. She has received community recognition for her work from Canada 125 Medal for Community Service (1992), KW Arts Awards (1998), and 2009 Oktoberfest Women of the Year (Arts & Culture).
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Workshop I
Invitation to the Party
Overview - Cheryl will help you adapt your marketing to the new reality - a world where we are increasingly crunched for time, bombarded with messages and feeling isolated. We will take a look at recent advances in values-based marketing and relationship building, and we will explore how we can encourage people, using the most cost-effective methods, to invest in their mental health by attending your activities. This workshop will include small group work to experience a tool that will help you identify those who want to attend and give you the tools for inviting them.
Cheryl Ewing - has three decades of experience in program and community development. Having worked in the municipal, educational, for profit and not-for-profit sectors Ms. Ewing brings a broad perspective to the working climate of organizations and understands the necessity of building a community working towards the same goals. She has hands on experience in developing innovative programmes - including the national eyeGO to the Arts and River Run Centre's Linamar for the Performing Arts in Guelph. Sought after as a facilitator from coast to coast, Ewing brings a sense of humour and appreciation for the various issues faced by her clients. One client says, "She is skillful in interpreting difficulties, resolving conflict and cutting through time wasting tactics allowing organizations to reach their goals through a spirit of cooperation."
Ms. Ewing guides organizations through Strategic Planning and offers workshops on audience engagement, marketing and governance. An active volunteer she serves on the boards of JM Drama/Registry Theatre and Creative Enterprises, an exciting approach to integrating politics, arts and business in Waterloo Region. She has received community recognition for her work from Canada 125 Medal for Community Service (1992), KW Arts Awards (1998), and 2009 Oktoberfest Women of the Year (Arts & Culture).
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Workshop J
Six Pillars: Financial and Tax planning for those in the Arts
Overview -Ever wonder how they do it? Find out some of the tricks in this session. In a little over an hour you will be introduced to the Six pillars of a financial plan: Maximizing Cash flow, Building your portfolio, Managing your taxes, Protecting your lifestyle, Retirement readiness, and your Legacy. Emphasis will be on TAXES and Tax preparation - what can you do to minimize your taxes and maximize your lifestyle There will be practical examples and numerous humorous royalty free stories to bring home the points in a specialized presentation focusing on issues of interest to those in the arts.
Stuart Oxborough - is a Certified Financial Planner (CFP) and a licensed Life & AS Insurance Agent entering his 14th year as a Financial Consultant (MFDA licensed) with Investors Group, one of the largest, oldest, and most respected financial planning firms. He has a business undergraduate degree in Financial Accounting/Economics from the University of Western Ontario and a Coop Masters of Business Administration in Finance from McMaster where he was the teaching assistant for Advanced Financial Planning. A Fellow of the Canadian Securities Institute (FCSI), which is the highest designation in Canadian Finance and obtained after completing the Canadian Securities Course, advanced courses through the Canadian Securities Institute. He is active in arts over many years and has been involved with Glenhyrst Art Gallery and was the treasurer of the Brant Regional Arts Council. Recently completed the maximum 2 consecutive terms on the Board of Directors for the Cambridge - KW YMCA. Currently Stuart is the 1st VP of the local Shrine Club, and was a Director for many years. Shriners are a very theatrical group that provide tremendous fun supporting Shriners Hospitals, the "world's greatest philanthropy".
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Workshop K
Critiquing Visual Artists - Work Session (2 hrs)
Overview - Mr. Bateman will talk about his specialized vocabulary and then will review artwork that it is pre-submitted by BAC member artists. This session is open to visual artists only.
 Robert Bateman's works are found in many art museums as well as in the collections of Prince Philip and Prince Charles. He has had a large number of museum shows - the most spectacular of which drew record-breaking crowds at the Smithsonian Institution. Five major books with millions of copies in print have been written about the life and work of Robert Bateman and there are more on the way. The subject of several films and television shows, he has also had three schools named after him. His honours and awards are numerous and include Officer of the Order of Canada, the Order of British Columbia, the Rachel Carson Award, Human Rights Defender Award from Amnesty International and eleven honorary doctorates from Canadian and American universities.
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Workshop L
The Life of Robert Bateman (90 mins)
Overview - Mr. Bateman will speak about his life including his art and influences. An opportunity for Q & A at the end of the session.
Robert Bateman's works are found in many art museums as well as in the collections of Prince Philip and Prince Charles. He has had a large number of museum shows - the most spectacular of which drew record-breaking crowds at the Smithsonian Institution. Five major books with millions of copies in print have been written about the life and work of Robert Bateman and there are more on the way. The subject of several films and television shows, he has also had three schools named after him. His honours and awards are numerous and include Officer of the Order of Canada, the Order of British Columbia, the Rachel Carson Award, Human Rights Defender Award from Amnesty International and eleven honorary doctorates from Canadian and American universities.
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