HACE™ Business of the Arts Workshops
Thursday-Sunday, November 11-14, 2010 at the Brampton Golf Club
Workshops at a Glance:
*All sessions are 75 minutes in length unless noted.
Click here for the workshops registration form
Workshop Presenters & Course Outlines
HACE™ Conference 2009
Workshop A
Story of Dini's Life(working title)
Overview - TBA
Dini Petty
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Workshop B
The Legal Side of the Music Business Today(working title)
Overview - TBA
Jason Klein is a founding member of the Toronto entertainment and media law firm, Taylor Mitsopulos Klein Oballa (TMKO). Jason practices in the areas of music, entertainment, media, intellectual property and corporate/commercial law. Jason represents a diverse range of clients, ranging from recording artists, songwriters, managers and producers, to record labels, publishers, broadcasters and digital music service providers. TMKO’s artist roster includes Nelly Furtado, Sum 41, Three Days Grace, City and Colour, Bedouin Soundclash, Alexisonfire, Billy Talent, Lights and Drake. An accomplished pianist, Jason graduated from York University with Music degree in 1996. He gained industry experience working at The Society of Composers, Authors and Music Publishers of Canada (SOCAN) and Warner Music Canada, prior to completing his law degree at The University of Western Ontario in 1999. Jason teaches Entertainment Law at the University of Western Ontario Law School, is a co-author of the Music Law chapter of Entertainment Law in Canada (Butterworths Canada), and has written music business and legal articles for Canadian Musician magazine.
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Workshop C
Why Blog? Why Now?: Blogging for Success
Overview - Whether you want to use a blog as your website or as a supplement to your website, it is an effective tool for your arts-based business. Look at successful bloggers and see how they got there. Learn how to set up a blog, using free software, how to find a world-wide audience and most importantly, how to keep that audience coming back. For artists of all disciplines, including visual arts, performing arts, film and literature.
Kim McBrien - After 18 years as a Textile Artist and Director of organizations like Visual Arts Ontario and the Nathaniel Dett Chorale, Kim McBrien has settled down as the Director of the Arts Council~Haliburton Highlands and owner of Indigodragonfly Designs, a small arts-based business marketed entirely through social media. Living in a rural community means for creative ways of promoting artists both within and beyond her community. Social media provides an excellent, effective and efficient way of doing this.
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Workshop D
Turn Your Talent Into a Business
Overview - This seminar will provide an overview of launching and operating a small business and will address the following questions:
- Is owning a business the right choice for me?
- Is this the right small business to start?
- What is a business plan and why do I need one?
- What licensing/permit and taxation issues are relevant?
- What steps do I take to get started?
- How do I finance my business?
This interactive seminar is designed to ensure participants' start up questions are answered either in the session or via the free package of resources provided
Jennifer Vivian - Jennifer Vivian, Business Advisor, has been with the City of Brampton for nine years, five of them at the Small Business Enterprise Centre. Jennifer comes from a family of entrepreneurs and continues to support the family business. In her five years at the Centre, she has assisted more than 40,000 clients with their start-up questions, conducted dozens of seminars, and worked one-on-one with hundreds of clients to develop their business concepts into real businesses, and stabilize operations of their established businesses. Jennifer has a business education and has recently completed her certificate in Economic Development.
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Workshop E
Who dares to teach artists about Website Design?
Overview Whether you already have a website or are considering a web presence, this workshop will help you communicate better online. No, we will not try to teach you HTML and we won’t discuss taste with you! This workshop is really going through the basics of marketing online and no serious technological knowledge is required.
Some of the topics that will be taught are simple steps you need to know about website design, how to appeal to search engines, how to structure your website navigation links to improve pagerank and how to improve your visitor click-through-rate and conversions, hopefully leading to more sales! That is just to name a few. We’ll make time to go through a number of online examples and you are free to bring your own examples for discussion.
Aad Vermeyden, President, Blueprint IT Works, Paris, ON.
Blueprint was founded in 1997 by Aad Vermeyden and Jeanette Obbink. Blueprint offers integrated services specializing in web development, content management systems, and graphic design.
Aad is recognized as an enthusiastic leader in the web development industry and was the proud recipient of the Brantford Chamber of Commerce 2008 Bell Technology Award. He has taught many workshops on website design, search engine optimization and social networking.
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Workshop F
SOCAN for Musicians
Overview - TBA
Rodney Murphy is the Education and Outreach Manager for SOCAN - the Society of Composers, Authors and Music Publishers of Canada. He spends most of his time attending shows, seminars, and industry events providing member education and public speaking on behalf of SOCAN. He is based in Toronto, ON.
Prior to his current role at SOCAN, Rodney spent 5 years managing the catalogues and performance royalties of SOCAN’s highest earning Country, Rock and Pop members. In this role, Rodney ensured that all SOCAN revenue streams such as concert, radio, TV and foreign performances and earnings had been maximized and distributed.
Before joining SOCAN, Rodney worked for CKCU FM, Sony Music Canada and BBC Radio One in the UK. In 2005, Rodney completed his Master’s Degree in Communications and Media Studies, focusing on the meaning, identity and political economy of popular music culture. Rodney’s Master’s Thesis on Britpop continues to collect dust on his record shelf, wedged between his duplicate copy of Never Mind the Bollocks and Music from Big Pink.
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Workshop G
TBA
Overview -
Richard Mills - Fueled by his keen interest in music and making a difference, Richard started his career in entertainment as a talent buyer while at university. Formerly the Director of Programming for the University of Manitoba and then a key figure with Paquin Entertainment, Richard joined the Feldman team as an agent for the launch of the Toronto office in September 1993. He became Director of Performing Arts Touring at SLFA in June 2004 and Vice President, Performing Arts, in January 2007.
Richard leads a seasoned unit of professionals servicing talent needs for theatres, festivals and special events throughout Canada and the United States as well as working closely with the entire SLFA team on over 125 SLFA roster artists with specialization for corporate events and projects. Innovation, accountability and trust are the cornerstones of his activites and have allowed him to develop a strong network of contacts across the industry.
Artist development has been a cornerstone in his career at SLFA from the beginning as he is the agent responsible for the touring strategies of a roster of artists of distinction including Leahy, Jesse Cook, Natalie MacMaster, Ron Sexsmith, The Celtic Tenors, Sophie Milman, Molly Johnson, Quartetto Gelato, Micheal Burgess, Jim Witter, Jorane, Lhasa, Jimmy Rankin, Stephan Moccio and Justin Hines. He has been committed to growing the international reach of the roster and has developed opportunities and key relationships in the US, UK, Ireland, France, Poland, Russia, the Persian Gulf, China and Japan.
Talent coordination and procurement for major projects has also been a prime responsibility for Richard, who has worked closely with the Federal Government on Ottawa Canada Day celebrations for 12 years, with Du Maurier ConcertStage's performing arts program for 7 years, and First Canadian Place's award-winning Arts and Events Series for 14 years. He has also lead the talent buying team for Ontario Lotteries and Gaming for the past 7 years. He planned and executed on the inaugural launch season and gala opening for the City of Brampton's $45 million dollar performing arts centre, The Rose Theatre.
Richard consults with all levels of government on entertainment matters ranging from state dinners to festival programs, and he also sources talent and produces events for corporations such as Investors Group, Magna International, Brookfield Properties, CIBC, RBC Dexia, the Canadian Chamber of Commerce and General Motors. Many corporate and fundraising events engage Richard to look after their entertainment needs on an annual basis.
Richard travels regularly to conferences and events both across North America and overseas and belongs to several industry organizations; he has been a board member of CAPACOA, the Canadian Arts Presenters' Association for six years (member for 17 years) and has been nominated 8 times and twice honoured with the CCMA's Agent of the Year award.
Richard is committed to the success of the SLFA roster and the projects in which they participate. He lives in Toronto with his wife and two sons.
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Workshop H
Why YouTube Works For You
Overview - Whether you’re a painter, potter, dancer, musician, writer or filmmaker, YouTube can show the world what you do best, 24 hours a day. We’ll look at artists of all disciplines and see how they’re using YouTube to showcase their work through multiple social media sites. And we’ll look at the YouTube Star phenomenon and trace their footsteps to stardom.
For artists of all disciplines, including visual arts, performing arts, film and literature.
Kim McBrien - After 18 years as a Textile Artist and Director of organizations like Visual Arts Ontario and the Nathaniel Dett Chorale, Kim McBrien has settled down as the Director of the Arts Council~Haliburton Highlands and owner of Indigodragonfly Designs, a small arts-based business marketed entirely through social media. Living in a rural community means for creative ways of promoting artists both within and beyond her community. Social media provides an excellent, effective and efficient way of doing this.
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Workshop I
Tweets, Not Twits: Use Twitter the Smart Way & Expand Your Audience
Overview - Through Twitter, you have the potential to reach millions of people in nearly every country in the world. Learn how to focus that beam, build an interactive audience for your work and keep that audience coming back to your words, images, video and sound. 140 characters at a time.
For artists of all disciplines, including visual arts, performing arts, film and literature.
Kim McBrien - After 18 years as a Textile Artist and Director of organizations like Visual Arts Ontario and the Nathaniel Dett Chorale, Kim McBrien has settled down as the Director of the Arts Council~Haliburton Highlands and owner of Indigodragonfly Designs, a small arts-based business marketed entirely through social media. Living in a rural community means for creative ways of promoting artists both within and beyond her community. Social media provides an excellent, effective and efficient way of doing this.
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Workshop J
Attracting visitors to your trade show booth
Overview - You have about 3 seconds to attract the attention of visitors and create the right impression. Developing a show booth to project the right message and clearly depict who you are and what you do is one crucial step in your exhibit planning. During this workshop you will learn how your display must meet the three zones of interest and see real examples of what works and what doesn’t.
Barry Siskind is North America’s foremost trade and consumer show expert and President of International Training and Management Company.
Over the past twenty-five years he has traveled throughout the world working with thousands of clients in virtually all industry groups both in the private and public sectors helping them improve their results at trade and consumer shows.
Barry Siskind is the author of six best-selling business books including his latest book Powerful Exhibit Marketing. In addition he has written over 500 original trade articles and industry reports as well as several guru reports for the Centre for Exhibition Industry Research.
Each year, Barry delivers over 100 keynotes, workshops and seminars around the world. In 2008 Barry traveled across Canada several times from St John’s NL to Vancouver, BC, in the United States from Philadelphia to Las Vegas as well as Sao Paulo, Brazil, Lisbon, Portugal and Bangkok, Thailand.
He is an active member of the Canadian Association of Exposition Management, the Centre for Exhibition Industry Research, the Trade Show Exhibitors Association and the International Association of Exhibitions and Events.
In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry
His energetic, motivational and informative presentation style has earned him a listing in Canada Who's Who.
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Workshop K
Master the skills of working your booth
Overview - Working a show booth is not for everyone. It takes time, experience and a mastery of key skills to do the job well. During this workshop you will learn about the four stages that booth staff moves through from their very first show until they achieve stellar results.
Barry Siskind is North America’s foremost trade and consumer show expert and President of International Training and Management Company.
Over the past twenty-five years he has traveled throughout the world working with thousands of clients in virtually all industry groups both in the private and public sectors helping them improve their results at trade and consumer shows.
Barry Siskind is the author of six best-selling business books including his latest book Powerful Exhibit Marketing. In addition he has written over 500 original trade articles and industry reports as well as several guru reports for the Centre for Exhibition Industry Research.
Each year, Barry delivers over 100 keynotes, workshops and seminars around the world. In 2008 Barry traveled across Canada several times from St John’s NL to Vancouver, BC, in the United States from Philadelphia to Las Vegas as well as Sao Paulo, Brazil, Lisbon, Portugal and Bangkok, Thailand.
He is an active member of the Canadian Association of Exposition Management, the Centre for Exhibition Industry Research, the Trade Show Exhibitors Association and the International Association of Exhibitions and Events.
In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry
His energetic, motivational and informative presentation style has earned him a listing in Canada Who's Who.
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Workshop L
Get Rid of the Smoka Machines
Overview - TBA
Skip Prokop - 45 years in the international music industry
Founder and principal composer & arranger of The Paupers --- first band in Canadian history to receive an international record deal and tour all the big halls and festivals in the United States.
Founder and principal composer & arranger for the internationally acclaimed---4 time Juno award-winning 13 piece rock group Lighthouse.
Composer of several international top 10 hits including One Fine Morning, Pretty Lady, Sunny Days, You Girl, 1849, Remember The Times, Fine China and more.
One of the most sought after studio drummers playing and recording with such international stars as Peter, Paul & Mary, Janis Joplin, Richie Havens, Steve Miller, Carlos Santana, Cass Elliot.
The first rock musician to address Parliament in Canadian history at the request of Prime Minister Trudeau ---as a result of his testimony he was informed by Pierre Juno that his testimony was one of the most important factors to help successfully establish the CRTC and as a result finally force Canadian radio to play Canadian artists .
Radio host of his own show Rock & The Hard Place on CFNY THE EDGE.
Canadian national rudimental drumming champion.
Creator and producer of the national radio show Rock Against Hunger which was the vehicle that finally brought national attention to World Vision’s 30 Hour Famine which has become the 2nd highest fund raiser in Canada.
Skip has also worked with Chuck Colson’s Prison Fellowship and Youth for Christ & Campus Crusade.
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Workshop M
The Drayton Entertainment Story: the Overnight success after 20 years
Overview - Drayton Entertainment has blazed a trail of self-sufficiency and become widely regarded as one of Canada’s most successful theatre companies. It all began in 1991 when Artistic Director Alex Mustakas arrived in the tiny village of Drayton, Ontario with little more than hopes and dreams. With its humble beginnings at The Drayton Festival Theatre, the company has now grown to six performing arts venues in four distinct communities around Ontario: Drayton Festival Theatre, Drayton; King’s Wharf Theatre, Penetanguishene; Huron Country Playhouse and Playhouse II, Grand Bend; and, The Country Playhouse and Schoolhouse Theatre, St. Jacobs. In September of 2010, the City of Cambridge will be joining the Drayton Entertainment family of theatres as Drayton Entertainment breaks ground on a new venue slated to be ready for the Fall of 2011.
Drayton Entertainment has won six prestigious Lieutenant-Governor’s Award for the Arts for its outstanding private sector and community support. Now entertaining well over 200,000 patrons a season, Drayton’s model of sustainability is the primary reason for its success. Alex Mustakas will guides us on a journey of the development of the Drayton company from its early roots in the tiny Village of Drayton to what has now become one of the great success story of Canadian theatre. As he says, It’s an overnight success – that has taken 20 years.
Alex Mustakas is currently the Artistic Director and CEO (Chief Entertainment Officer as he likes to refer to it) of Drayton Entertainment and has directed over 80 productions since the Theatre’s 1991 inaugural season. Drayton Entertainment has quickly become one of Canada’s most successful summer theatre companies winning an impressive six Lieutenant-Governor’s Awards for the Arts. Drayton Entertainment now operates six performing arts venues in Ontario: The Drayton Festival Theatre, Drayton; The Schoolhouse Theatre and St. Jacobs Country Playhouse, St. Jacobs; The Huron Country Playhouse and Playhouse II, Grand Bend; and, The King’s Wharf Theatre, Penetanguishene.
Other recent projects have included directing duties for productions at The Grand Theatre, London; Lighthouse Festival, Port Dover, Stage West Dinner Theatre, Mississauga, Theatre Aquarius, Hamilton, the Toronto Gilbert and Sullivan Societies, Waterloo and Toronto; and, The Piggery Theatre, North Hatley, Quebec.
Alex holds a B.A. from Wilfrid Laurier University and a Master’s Degree in Arts Administration from City University of London, England. In 2004, he received an Honorary Doctorate from Wilfrid Laurier University in recognition of his outstanding contribution to the performing arts in Canada. In 2008, he received the first Ontario Innovation Excellence Award for Drayton’s sustainable arts model. In 2009, he was awarded the prestigious Maggie Bassett Award from Theatre Ontario for his contribution to the development of theatre in the province. He has also served as President of the Association of Summer Theatres ‘Round Ontario.
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