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HACE
The Business of the Arts - Workshops 2008
 

Friday Sept. 26/ Saturday Sept. 27/ Sunday Sept. 28 at the Holiday Inn Brampton

Workshops at a Glance:
*All sessions are 75 minutes in length unless noted.

# Day Time Title Presenter
A Friday 7:30pm To Make it in the Music Business, You've Got To Believe! Suzie McNeil
B Friday 8pm Turning Your Talent into a Business Cassandra Baccardax
C Saturday 9am A Beginner’s Guide on how to Fund, Publish and Market a first time book Dale O’Hara
D Saturday 9:30am Is e-Business Right for your Arts Business? Jennifer Vivian
E Saturday 11am Freelance Writing Today - and Into The Future Carolyn Gibson
F Saturday 11:30pm How to Make a Living as an Artist Paul Hoffert
G Saturday 1pm Staying Productive in Challenging Times in the Arts Barry Siskind
H Saturday 1:30pm Portfolio Development Mitchell Chan
I Saturday 3pm DIY PR - The essential tool kit for achieving publicity
* 90 minutes
Susan Coates
J Saturday 3:30pm Photographing Your Art Work
* 90 minutes
Jesse Boles
K Sunday 1pm Know Your Rights – A Copyright Primer for Creators Jason Klein
L Sunday 3pm SOCAN Craig Brockie & Laurence Godfrey
Note: All sessions are subject to change.
Rev. June 23, 2008.

Workshop Presenters & Course Outlines
HACE Conference 2008

Workshop A- To Make it in the Music Business, You've Got To Believe!

Overview - Suzie McNeil discusses her unique journey through the music business;
sharing her experiences as a performer onstage and in television and her inspiration as a songwriter that has guided her along the way. From Rock Star INXS to her song "Believe" becoming an Olympic anthem, you will get an insight into what it takes to follow your dream.
Don't miss this opportunity to spend time with an entertainer that truly makes a difference in music and in the lives of others.

Suzie McNeil - As one of the top 4 finalists and the last woman standing on 2005’s RockStar: INXS, "Sweet Suzie McNeil" quickly became a household name thanks to the popular reality series. Her appearance on the show afforded her some great opportunities - singing a duet with JD Fortune on the multi-Platinum INXS album "Switch", a duet with Clay Aiken, touring as a back up singer for PINK, and recording her own album with "A" List producer Marti Fredericksen (Mick Jagger, Aerosmith, Faith Hill), which was released in Canada in April 2007.
After a year of living in Los Angeles, Suzie returned home to Canada and accepted one of the female leads in Toronto’s production of the Queen musical "We Will Rock You" , with opening night for the show coinciding with the release of her own solo debut CD "Broken and Beautiful".

"Broken and Beautiful" was produced by Marti Frederiksen, and features Suzie working with a number of songwriters among them Kara DioGuardi (Santana, Christine Aguilera, Pussycat Dolls), Goo Goo Doll’s Johnny Reznick, and Pink.
The first single "Hung Up" became an instant radio hit in Canada, reaching #14 at Canadian commercial radio. Soon after, CHUM Radio picked Suzie and her song "Believe" as their very first "Rising Star of The Month" which quickly pushed the track into the Top 20 on the Charts.

Prior to the album release, the inspirational single "Believe" was the promotional theme for the hit NBC weight-loss reality show "The Biggest Loser", and is now the theme song for Bell Canada’s "Own The Podium" campaign, which will support Canada’s athletes on their journey to the 2010 Olympics in Vancouver.

As part of the "Own The Podium" campaign, Suzie shot a rock-meets-orchestra music video for "Believe" with the world-renowned National Arts Centre Orchestra, directed by multiple MMVA Director of the Year recipient, Stephen Scott. "It was such an honour to work with Bell and the NAC Orchestra to record this special edition of Believe, a song that speaks to the power of dreams," said Suzie McNeil. "I have always been a huge fan of the Olympic and Paralympic Games and the Cultural Olympiad. I want Believe to help raise awareness about our athletes and motivate Canadians to support them."
Suzie recently finished touring Canada in support of "Broken and Beautiful" with David Usher.
Nominated for 2008 Juno award "Best New Artist".

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Workshop B - Turning Your Talent into a Business

Overview - This seminar will provide an overview of launching and operating a small business and will address the following questions:
• Is owning a business the right choice for me?
• Is this the right small business to start?
• What is a business plan and why do I need one?
• What licensing/permit and taxation issues are relevant?
• What steps do I take to get started?
• How do I finance my business?
This interactive seminar is designed to ensure participants' start up questions are answered either in the session or via the free package of resources provided

Cassandra Baccardax was born and raised in Halifax, Nova Scotia, where she attended Dalhousie University and completed her Bachelor of Commerce with a major in Marketing. Moving to the GTA in 1988, Cassandra then spent eight years on the management team of a regional shopping centre, working with start-up retailers. She has an entrepreneurial spirit and owned a successful painting franchise in her college days, and later was self-employed as a marketing consultant for two years. Cassandra joined the Brampton Small Business Enterprise Centre in August of 2000 and continues to enjoy training and guiding entrepreneurs. Cassandra has two creative children who provide inspiration and humour to her life. Her husband is very patient of her often-impulsive projects, including incessant photography, a month-long trip to Japan in 2003 and a TV show room renovation.

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Workshop C - A Beginner’s Guide on how to Fund, Publish and Market a first time book

Overview - So….. you’ve either written or are thinking about writing a book. Now what do you do? Dale O’Hara, a first time author, shares her journey into the world of publishing, editors, funding and marketing. Learn about the challenges, the excitement, the frustrations and the self- satisfaction she faced as she brought her book, Acres of Glass, to print. An opportunity to hear first hand what is involved in getting a book published and sold.

Dale O’Hara - Dale was born and raised in Brampton, a fifth generation family. She was educated at McHugh PS, Brampton High School and then at the University of Western Ontario and the Ontario Teacher’s College in Toronto. Dale first taught high school in Toronto, and then her career took her to London, England where she met and married her husband. Returning to Canada in the early 70’s, she once again settled in Brampton to raise her children, moving to Inglewood and a more rural setting as Brampton transformed itself into a busy bustling city. In the mid 80’s she returned to teaching and finished her career with the Peel Board of Education in the year 2000 teaching English and special education.

With retirement came the time to pursue a life long interest in her family history, and she has completed writing a book about the Dale Estate, once the world’s largest greenhouse operation of its kind, and the reason Brampton became known as the Flower Town of Canada. Today Dale will share with us her journey into the world of publishing and marketing as she brought her book Acres of Glass to print.

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Workshop D - Is e-Business Right for your Arts Business?

* What is e-business?
* Is it right for my arts business?
* Am I ready to adopt e-business tools?
* What are the advantages of investing in e-business?
* How can I profit from e-business?

Overview - E-business is the use of Internet Technology to facilitate doing business. This session will demonstrate that not all e-business activities have to be complex or costly to achieve benefits. Arts businesses that are new to the world of e-business will find information and tools that will help them started. A useful toolkit will help you to answer - What is e-business? Is e-business right for my business? And, am I ready to adopt e-business?

Growing up with entrepreneurial parents, Kelly Ballinger knew from a young age the importance of small business. She is a first hand witness to the struggles and rewards entrepreneurs encounter as their ideas, inventions and dreams become a reality. Kelly studied Geography at the University of Waterloo and sales and marketing at Sheridan College, and has since worked for various Ontario Municipalities in Economic Development. She currently works for the City of Brampton, as the Business Advisor in the Small Business Enterprise Centre, where she is dedicated to helping small business owners and entrepreneurs succeed in today's ever changing business market. Whether you're thinking about opening a business, formulating your business plan, or undergoing change in an established business, Kelly has the expertise, and the Enterprise Centre has resources to help propel your ideas forward.

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Workshop E – Freelance Writing Today - and Into the Future

Overview – Learn the most effective methods for selling magazine and newspaper articles from someone who knows – a professional freelancer.

Many writers make a living, or a sizeable portion of their living, by selling articles to magazines and newspapers on a freelance basis. The trick is to generate saleable ideas, match them perfectly to the right publications, then write terrific query letters. How you execute all these steps is how you run your successful freelance writing business.

Among the topics covered: overview of the magazine/newspaper market, how to generate saleable ideas, how to write great query letters, how to scope out and analyze magazines and newspapers, effective ways to make contact, how to send your materials, deciphering rejections, understanding contracts, making connections, managing the business side of writing.

Carolyn Gibson is a professional writer and researcher, and the owner of Working Words Consulting. She writes about offbeat, cultural, experiential, soft adventure and luxury travel. And if there's a good food angle to the story, you bet she’ll find it. She is endlessly fascinated by everything having to do with food, and works to bring that enthusiasm to her writing.

Carolyn has a depth of experience writing press releases, articles for consumer and trade publications, bios, profiles, and op-ed pieces for industries ranging from tourism to law, healthcare, non-profit, education and government.

But her real passion for writing is what she calls the Permanent Press: writing about the things that are important in women's lives, and telling the stories of women who can't find their own voice. Drawing on her own life experiences, she explores the challenges facing women in contemporary society.

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Workshop F - How to Make a Living as an Artist

Overview - Paul Hoffert has made a living as a musician, composer, and author. He has also had careers as an academic, researcher, administrator, and entrepreneur. He will discuss the difficulties and satisfactions of being an artist and contrast these with working in the "straight" world.

Paul Hoffert, C.M. [Music] - At 16, Hoffert had mastered classical and jazz piano, was performing regularly on network television, and had recorded his first eponymous record album. By the time he was 22, he had composed several feature film music scores and written Get Thee To Canterbury, an Off-Broadway musical. When he was 26, he co-founded Lighthouse, a rock band with horns and strings that sold millions of records, toured the world and earned three Juno Awards as Canada’s # 1 pop band (1971-1973). He was inducted into the Canadian Rock and Roll Hall of Fame in 1995.

Mr. Hoffert has composed and conducted original music for more than thirty feature films; hundreds of television programs, and orchestral music including his Concertos for Contemporary Flute and Violin. He is the recipient of San Francisco Film Festival, Genie, Gemini, Clio, and 4 SOCAN Film/TV Composer awards. He has conducted Symphony Orchestras in Canada, Europe and the United States, including a Sony recording featuring Placido Domingo. In 2001 he received the prestigious Pixel award as the New Media industry’s "Visionary" and in 2005 he received the Order of Canada for his contributions to music and media.

Mr. Hoffert has spent much of his time in China for the past two years, touring with Chinese artists and working to monetize the unlicensed content sharing there.

Mr. Hoffert is Global CEO of Noank Media, Chair of the Bell Broadcast and New Media Fund, Chair of the Guild of Canadian Film and Television Composers, Faculty Fellow at Harvard University, Fine Arts Professor at York University, and a Director of the SOCAN Foundation.

Mr. Hoffert is former President of the Academy of Canadian Cinema and Television, Faculty Fellow at Harvard University, Chair of the Ontario Arts Council, Founder of Canadian Independent Record Production Association (CIRPA), and a Director of the United Nations World Summit on Information Societies.

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Workshop G – Staying Productive in Challenging Times in the Arts

Overview - We are a nation of multi-taskers. We are busy. Who has time to be productive too? Keeping busy is important, but not all busy activities will do. There are good busy and bad busy activities. The solution lies in seven simple strategies from Barry's book Bumblebees Can't Fly. The audience will hear how they can apply these strategies to deal with a wide variety of business issues. No longer will they spend countless hours searching for the right thing to do. As a result of this powerful message you will instinctively know.

In the time available Barry will cover three of the strategies including finding new and workable solutions in unexpected places, what to do when we get off-course and avoiding the costly consequences of following lost causes. This presentation will give the participants the strategies they need to ensure they are engaging in good busy activities that will give them the best opportunity to realize their goals.

Barry Siskind is the President of International Training and Management Company, a firm specializing in exhibiting excellence. He is the author of 4 best selling books as well as many research studies. As a public speaker, his energetic and motivational messages has ranked him as one of North America’s top speakers and earned him a listing in Canada Who's Who. Each year he travels around the world working with corporations and individuals to help them generate leads through the effective use of business networking and trade show exhibiting

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Workshop H – Portfolio Development

Overview - Your portfolio is your most important tool in communicating your artwork to the art world. This presentation provides tips and guidelines for producing the basic contents of a portfolio: high-quality images, an artist's statement, and a CV. The workshop then discusses strategies for packaging and presenting this portfolio to get the best possible response from galleries, curators, and collectors.

Mitchell F Chan is an abstract painter based in Toronto. Since graduating from the Carleton School of Architecture in 2005, his work quickly found exhibition audiences in galleries and international art fairs across the country. He works as an arts administrator at Visual Arts Ontario, working with artists to create stronger portfolios and promotional materials, and to develop better strategies for marketing their artwork.

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Workshop I - DIY PR - The essential tool kit for achieving publicity

Overview - A workshop about gaining publicity.

Susan Coates has run her home-based business, Resonance Communications Canada, for over 14 years. She specializes in media relations, event management, marketing and is proud to number among her clients such organizations as The City of Mississauga, The Region of Peel, Black Creek Pioneer Village, Toronto and Region Conservation, The Running Room Canada and Sears Canada.

She also has had extensive professional experience in the not-for-profit service and arts sectors with groups like the Easter Seal Society (Ontario and Canada), Lupus (Ontario and Canada), Canadian Paraplegic Association Ontario, Equity Showcase Theatre, the McMichael Canadian Art Collection and Ontario Fabricare Association.
Her recent work includes projects with Gibson's Cleaners, Woodbridge Agricultural Society, the Rotary Club of Woodbridge and the Tetra Society of North America.

As a media relations based in southern Ontario, she has an excellent track record in securing publicity and developing successful promotions for her clients. In addition, Ms. Coates volunteers for various causes in her community including the Canadian National Exhibition and the Rick Hanson Foundation and together with her husband are raising their two daughters.

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Workshop J - Photographing Your Art Work

Overview - Proper documentation of your artwork is essential to creating forward momentum in an artist's career. Jesse Boles of Doppelganger Imaging will guide you through the process of capturing your art on camera. Learn how to set up your digital camera and lighting to ensure professional-quality reproductions, no matter what media you're working in.

Jesse Boles graduated from Ryerson University in Photographic Studies in 2005, and has exhibited at locations such as Gallery TPW, the Toronto Outdoor Art Exhibition, Art Gallery of Stratford, the FCP Gallery in Toronto, as well as Redux Gallery in NY. His recent Alberta Series was shown at Edward Day Gallery, where he is represented, in the spring of 2006. He is collected internationally. He also owns and operates Doppelganger Imaging, a company specializing in photographic artwork reproductions.

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Workshop K - Know Your Rights – A Copyright Primer for Creators

Overview - This seminar will provide a general overview of Canadian copyright law for creators. Entertainment lawyer Jason Klein will discuss the types of work protected by copyright, the various economic and moral rights that arise on the creation of original works, and the way in which those rights allow creators to control use and generate income. As the legal foundation of the arts and entertainment industries, an understanding of copyright basics is critical to building a successful career and business as a creator.

Jason Klein is a founding member of the Toronto entertainment and media law firm, Taylor Mitsopulos Klein Oballa (TMKO). Jason practices in the areas of music, entertainment, media, intellectual property and corporate/commercial law. Prior to TMKO, Jason spent 6 years at Cassels Brock & Blackwell LLP as a member of the business and entertainment law practice groups.

Jason represents a diverse range of clients, ranging from recording artists, songwriters, managers and producers, to record labels, publishers, broadcasters and digital music service providers.

Jason is a co-author of the Music Law chapter of Entertainment Law in Canada (Butterworths Canada), and author of the Intellectual Property chapter of the Canada – U.S. Commercial Law Guide (Carswell). He has written music business and legal articles for Canadian Musician magazine, and is regularly invited to speak on music related issues.

An accomplished pianist, Jason graduated from York University with Music degree in 1996. He gained some industry experience working at The Society of Composers, Authors and Music Publishers of Canada (SOCAN), and Warner Music Canada, prior to completing his law degree at The University of Western Ontario in 1999. Jason currently teaches Entertainment Law at the University of Western Ontario Law School.

Jason is a member of various industry related organizations, including the Canadian Academy of Recording Arts and Sciences (CARAS), the Grammy Academy (NARAS), and the American Bar Association (Sports & Entertainment Law Section), and regularly attends industry conferences. He has also served on the Executive Committee of the Entertainment, Media & Communications section of the Ontario Bar Association.

Jason has been a member of the Ontario bar since 2001.

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Workshop L – SOCAN – Guide to Intellectual Property in the Music Business

Overview - Protecting the rights of Canada’s composers, authors and music publishers is serious business. The task of ensuring the ongoing stream of revenue to SOCAN members, and members of affiliated societies around the world falls on the Licensing Department. In this seminar, Laurence Godfrey, Industry Relations Executive and Regional Manager of the General Licensing Department of SOCAN will examine key tariffs, recent decisions of the Copyright Board of Canada, and information vital to songwriters and their publishers.

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